About Us
Most businesses don’t struggle because they lack tools or ideas.
They struggle because their processes are more complicated than they need to be. We built CLS Consulting Group, LLC. (CLSCG) on a simple belief: if you simplify how a business actually works, everything else becomes easier to scale.
Our story starts at ITT Technical Institute, where Clarence Holloway and Melissa Holloway first crossed paths. From the beginning, we were both wired to solve problems and question how things were being done. Over time, we saw the same pattern again and again: businesses trying to grow on top of processes that were already breaking. That’s where everything started to click.
Clarence leads the front-end of growth: the brand presence, the demand generation, and the digital experiences that turn attention into action. He’s focused on helping service-based businesses unlock growth through digital marketing, including web design, lead generation, email marketing, and growth marketing—the pieces that bring opportunity in the door.


Melissa leads the back-end of growth: where systems either support the business or slow it down. She’s always been wired to find the simplest way to do something. From creating cheat sheets in school to mastering entire workflows across teams, she naturally sees how things connect and where they can be simplified. In enterprise environments like Wells Fargo and Ralph Lauren, Melissa became known for understanding systems end-to-end and improving them in ways that saved time, reduced manual work, and actually held up long-term. What makes her different is how she thinks. She often sees how a process should work before it’s fully built, which allows her to simplify it before automation is ever introduced. Her approach is simple: simplify first, then automate. Because if you automate a messy process, you don’t fix it you scale the problem.
Together, we built CLSCG as a North Carolina-based agency that blends strategy, marketing, automation, and AI implementation—not as disconnected services, but as one integrated system designed to create predictable growth.
Strategy that’s practical & built for real teams.
Marketing that converts; not just looks pretty.
Automation that is wired into your workflow.
AI that earns its keep by reducing tasks, improving speed, & protecting your time.
If you’re ready to grow without the chaos, you’re in the right place.
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